Case Study

1. How well is IT supporting the business goals of BellSouth? Explain.

  • The IT is supporting the company very well by assisting in customer service operations through websites and also in making their business more productive and useful than ever especially now that we are in the information age.

2. Is BellSouth’s technology transfer map a good way to determine IT investment priorities? Why or why not?

  • It is because BellSouth's technology promotes the usefulness of telecommunication and since their company is also well-known for being a good internet service provider, many people would like to have that service too. Possible reasons are to be easily updated, to access communication, or to stay in trends.

3. What else could BellSouth do to guarantee the strategic business value of a potential IT investment projects? Visit their website for ideas. Defend your proposal.

  • Putting up a forum for its clients can be one of the good ideas so that its customers can communicate to each other or allow them to send comments and suggestions via email for them to know what the customers would like to experience in their service. They may also put at least an advertisement in their site for additional income since they're well-known.